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Home Selling Process

The Home Selling Process

So you are ready to list your home for sale… Now What?

There are a ton of details to be handled when selling your home. It is our job at Red Door Real Estate to help streamline the process and work to eliminate any concerns you may have. There is a lot more to selling a home than simply placing a sign in your yard. Before any showings or open houses may occur your agent will walk you through the 4 Phases of selling your home 

Phase I – Pre-Listing

The pre-listing phase consists of evaluating the current real estate market, keeping your unique goals in mind. During the pre-listing phase you will determine a list price that will be competitive in today’s market. Your dedicated real estate agent will weigh your personal needs and goals when setting a list price. You will work with your agent to gather as much pertinent information as necessary including a desired showing schedule and outlining an ideal closing time frame.

Additional Pre-Listing Activities include:

  • Outline costs to sell your home
  • Sign listing contract and any disclosures
  • Determine marketing strategy to meet your needs
  • Take photographs that accent your home’s features
  • Take room measurements
  • Home staging consultation
  • Contact Home owners association for any upcoming assessments, fee increases, etc.

Phase II – Marketing the Home

This is the busiest phase for your listing agent. We know you only get one chance to make a first impression so the initial marketing of your home is vital to you success. Your Red Door Real Estate agent will create a gleaming presentation of your home and all it has to offer to be integrated throughout the property marketing. Our agents go far beyond entering your home listings into the multiple listing service (MLS) when marketing your home for sale. Some additional marketing avenues include:

  • Create property brochure or “beauty sheet” to be distributed to potential buyers
  • Place internet advertisements on the world’s largest real estate websites
  • Create excitement for the home through social media websites such as Facebook and Twitter
  • Constantly update home listing on online classified websites
  • Mail out Just Listed postcards to homes within a mile radius of the home
  • Place carefully selected paper advertisements
  • Network home with local real estate agents through bi-weekly broker tours and reverse prospecting
Phase III Showings, Follow up and Adjustments

Typically this is the longest phase of the selling process. Phase III consists of coordinating showings and open houses with buyers and buyer agents. Successful showings do not lie solely on the real estate agent but also the owner. There are certain things a seller can do to have a successful showing. Your agent will follow up on showings as they occur. Any feedback is communicated back to you on a timely manner. During this phase your agent will evaluate how well buyers have responded to our marketing and make adjustments accordingly. Typically, you can get a solid idea for the market after just the first 30 days of being on the market. Throughout Phase III your agent will discuss with you any new sales activity occurring in your market. This allows your agent to act proactively should you require a price adjustment or repositioning of your property marketing.

Phase IV Negotiate, Finalize and Close the Deal

Ahhh, there is a light at the end of the tunnel. Hopefully, once you receive an offer on your home, some of the pressures of selling your home will be lifted. The reason you hire a real estate professional to help sell your home is to negotiate the sale on your behalf. Although the initial negotiation may be stressful, know that you have someone in your corner to protect you and your needs. Keep in mind that the negotiation process does not end with both parties agreeing on a sale price of the home.

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Red Door Real Estate | 222 Sea Street | Quincy MA 02169 | Tel: (617) 553-1880 | Fax: (617) 553-1660
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